Signage refers to any kind of visual graphics created to convey information to a particular audience. It can take many different forms, including signs, symbols, logos, and images and can be found in a wide range of settings, from public spaces and buildings to roads and highways.
Signage is often used to provide directions, instructions, warnings or to promote products or services. It can also be used for decorative or artistic purposes, as in the case of murals or other large-scale visual displays.
Effective signage is designed to be easily recognizable and understood by its intended audience, with clear and concise messaging and a layout that is easy to follow. It should be visually appealing and memorable, making it more likely that viewers will remember and act upon the information it conveys.